Kalen Emsley On How He Created tentree, An Earth-First Sustainable Apparel Brand | Herb’s Highly Creative

Kalen Emsley defines himself as an Earth lover. This photographer and entrepreneur is the co-founder and CMO of tentree. Based in Vancouver, tentree is an earth-first apparel brand that creates sustainably and ethically-made clothing with a greater impact. For each item that tentree sells, ten trees are planted in communities around the world. Today, tentree has planted more than 44 million trees in over 16 countries across the globe. In 2019, tentree won the Top Innovator Award given by Apparel magazine and it has been featured in Vogue Business, The Environmental Magazine, and Business Insider. tentree’s mission is to motivate and encourage environmental stewardship through earth-first apparel.

Kalen’s inspiration to build tentree came back in 2011 when he saw that most young people were embracing and supporting socially responsible clothing companies, so he decided to create one. A year later, he founded tentree. The company’s main goal ever since the day of its foundation is to help the environment, that’s why Kalen and his partners at tentree do not measure success by sales, but by how many trees they have planted. Today, tentree continues with this goal and hopes to have planted one billion trees by 2030. This episode features an insightful conversation with the man who created a successful business to fulfill a mission and help our planet.

Learn more about tentree on their website and their Instagram.

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