If you’ve never been a fan of how cannabis has been portrayed throughout the media, you’re in luck because perspectives might be changing with the omnichannel launch of CANNECTED TV.
Out with the days of the negative and exaggerated advertisements about how weed is “dangerous,” alongside the frustrating stigmas that stoners are sitting around, eating junk food all day. Yes, we cherish our sweets, but these perspectives are doing nothing good for our community, and making generalized statements like these is perpetually frustrating.
This is how Hollywood has portrayed us for several years, but they’ve failed to tie in how cannabis has been used worldwide for thousands of years. Although cannabis is still controversial in the media, this is why CANNECTED TV decided to enter the game and begin changing minds for the better. Omnichannel launched CANNECTED TV last spring, and the company is very excited to bring our beloved plant to the mainstream in an informative way.
CANNECTED TV is on a mission to be your reliable provider, authentic voice, your go-to for cannabis content, programming, entertainment, information, products, and community communication. “In other words, your place for everything cannabis,” reads their website. The program will also discuss CBD, edibles, hemp, clothing, feature documentaries, reality, music, cooking, fashion, and home content.
The creative director of CANNECTED TV, Eric David, is known for his advertising and brand work with names like Aflac, Liberty Mutual, Napa Auto Parts, Chase, Outback Steakhouse, and many more. Now, he’s using his media and advertising expertise to help bring innovative products to the masses with CANNECTED TV.
David told Business News Tribune that everyone at CANNECTED can attest to how cannabis has positively impacted their lives, and they’re all striving to get their stories out and share them with people from “all walks of life.” Also on board is Emmy award-winning media executive Elizabeth Browde who’s joined as COO of CANNECTED TV, which made its debut on 420 (April 20, 2021).
Browde has vast media experience with roles in platform start-ups, television programming, global celebrity brands, brand building, and TV commerce. Browde is joining CEO Kerri Accardi in CANNECTED TV, and they two are excited to bring cannabis-infused “edutainment programming to the cannabis curious,” reads their website.
CEO Accardi told MJNews that their mission is to educate the mainstream through “compelling content, high-quality production, innovative advertising, and easy accessibility.” So you can rely on CANNECTED TV for all your cannabis education needs.
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